![]() ![]() Using a tactic that is usually reserved for putting public pressure on Congress before a big legislative vote on a national issue such as competition in the telecommunications market or health care reform, GE has unleashed ads over the airwaves in Washington that take issue with a complicated regulatory decision.ĭuring the past few weeks, the GE ads in Washington have echoed the very public campaign that the company has been carrying out against the EPA for the last year in New York state. ![]() The EPA banned PCBs in 1979, after they were found to cause cancer in animals and probably in humans. After more than a decade of fighting the Environmental Protection Agency over how PCBs, or polychlorinated biphenyls, from its plants should be removed from the Hudson River, the company is shouting from the rooftops that the plan the agency wants to adopt to restore the river - targeted dredging - is the wrong one. The rules for public disclosure are followed, but the real decision making often is done in private, with few beyond a small inner circle saying much. When big companies want regulatory agencies to see things their way, one approach is to hire high-priced lobbyists and lawyers to do some quiet persuasion. ![]()
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